Privacy policy

The College of Optometrists advises optometrists to keep records for 10 years from the last point of contact for adults, and in the case of children 10 years after they were last seen or over their 25th birthday whichever is the later.

This privacy policy may need to be updated from time to time.

We reserve the right to do this as and when required, with no notice.


We collect information or data about you

When you visit us we only request data that is necessary.

Ideal Eyes promises to respect your data and to keep it safe.

We limit data collection to only that which we need to be able to provide you with a professional service, in accordance with current Data Protection legislation.

We do not share information with any other organisations for marketing, market research or for commercial reasons.

Your details will not be passed onto to any other websites.

What do we collect 

We collect names addresses and dates of birth, and contact details.

Health information, including from other health professionals, medications and optical prescription details.

Payment details are recorded including your subscription preferences when you sign up to our email alerts.

Why do we collect this information 

This information is used to enable us to perform our professional duties to the best of our abilities.

Eg: To maintain our appointment system

To maintain our Direct debit collection service

Storage and Retention of you`re data 

Sending information over the internet is never 100% secure, and we cant guarantee the security of data whilst in transit.

Any date you send is at your own risk

We have procedures and security features in place to keep your data secure once we receive it.

Personal information 

Personal information, where required, may be shared with other health professionals, generally within the NHS.

Personal information may be shared with other government agencies.

EG The police when required.

You may access any personal information we hold on you, we will make any alterations you request as quickly as possible.

If you wish to access the personal information we hold on you you, may request this from

Personal information will deleted from time to time as required legally.


You have the right to request the manner in which we contact you Eg SMS or email and the type of content we contact you with Eg Medical or Commercial.

You can request a change to the manner in which we communicate with you at any time.

Links to other website

Ideal Eyes may use links to other websites in our website content and on our social media platforms. This privacy policy applies to Ideal Eyes Opticians only and doesn’t cover other sites we link to.


Cookies are files that transfer to PC`s hard discs from websites.

Cookies are very common, they can be disabled however in doing so you may reduce the functionality of a website you are browsing- refer to our cookie policies.

Contact Us

Ideal eyes can be contacted by writing to

Mr Paul Spencer
Ideal Eyes Ltd
76 West Way

Or email